Marketing Help?

I have an Event Management company that uses Event Management Students to help out and gain experience and points for their studies.
At the moment, there is very little marketing involved and I would really like to market it more.
The marketing is mainly internal: enrollments, open days, submissions of proposals to upcoming events and local colleges.
I use marketing materials, such as brochures, to try and spread the word. But I’m having issues trying to get the name branded.
Can you suggest any marketing activities I can use for the year to improve my business? And also how I can monitor it for effectiveness?