P.T.A.: The First Step to Your Business’ Internet Marketing Strategy

The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy.  But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability. 

Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process. 

Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade!  Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process. 

Don’t get hung up on the bits and pieces before you have established your P.T.A., the foundational steps needed to be successful in Internet Marketing:

P:  Plug-In

Identify where you are in the Internet marketing process and “plug-in” to the process.  Is this your first experience with Internet marketing?  Or perhaps you have some practical experience, but don’t know how to fit it all together?  If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed. 

T: Team-Up

Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen.  Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out.  And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet. 

Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns.  Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future. 

A:  Accelerate

If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success.  Learning a bit of this and a bit of that will have no result until you have plugged into your place in the process and found a team to help get you there.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.