Public Relations Nightmares We Can All Learn From

The massive oil spill in the Gulf of Mexico is a huge warning call for all of us. We all ought to carefully contemplate the devastating impact that the actions of companies and individuals are having on our planet’s ecological system. Much has been said and will continue to be written about BP and the public relations nightmare it brought on itself through the epic oil spill in the Gulf of Mexico. However you might not have heard that there’s an additional ongoing environmental controversy centered around the issue of deforestation and corporation known as Asia Pulp and Paper (APP). Corporations and organizations everywhere are able to learn a great lesson from the pickle APP finds itself in. APP is really a division of the mega business, Sinar Mas, and refers to itself as one of the world’s top pulp and paper manufacturers.

APP has in recent times been associated to being a significant contributor to deforestation. Deforestation, the human-caused loss of naturally occurring forests through logging or burning, is a big crisis in today’s world. It is estimated that around 50% or more of the world’s plant and animal species live within the 7% of the earth where rainforests currently exist. For example, the most famous of rainforests, the Amazon, a spectacular 1.4 billion acre rainforest located in South America covering sections of 9 separate nations, offers just 82.3% of the wet broadleaf forest cover it had in 1970. It is also estimated that between 1991 and 2000, the total loss of Amazon rainforest increased from 415,000 square kilometers to almost 600,000. The above data is according to Wikipedia.

An additional lesser known although still struggling rain forest, the Indonesian rainforest, has made the latest headlines after a report from Greenpeace. In the report, Greenpeace accuses Asia Paper and Pulp of “relentlessly trashing rainforests, driving species extinction and, if left unchecked, will threaten Indonesia’s efforts to address climate change.” As outlined by CNN.com, Indonesia is one of the earth’s major culprits of creating greenhouse emissions principally because of the clear-cutting and burning of rainforests for logging and other purposes. Indonesia has long been a recipient of criticism because of its environmental procedures primarily due to disregard for international and even their very own laws. APP is currently going through a PR nightmare because of the Greenpeace report, and of course is claiming Greenpeace’s statements are exaggerated. Nevertheless things in recent times took a turn for the worse for Sinar Mas as in July, 2010 Wal-Mart (already becoming a major advocate for transitioning its customer base to the use of sustainable green shopping bags) announced it has “taken steps to stop” acquiring their paper, because of this and additional controversies encircling APP. It appears that APP’s denial of the issue is making things worse and now costing them major business. The loss of Wal-Mart’s business over the next year and beyond will significantly impact their bottom line.

This brings us to a good question: In today’s difficult global economy, how can organizations and businesses make certain they are adopting environmentally-friendly and energy efficient trade practices and never on the incorrect side of a Public relations controversy? Business.Gov, the official business link to the American Government, includes a 10 step guide to help businesses ensure they are energy efficient, compliant with environmental laws, and recognized as a green business. Here are the steps: Be in accordance with Environmental Laws, Develop an Environmental Management Plan, Build Green, Buy Eco friendly Products, Embrace Energy Efficient Practices, Reduce, Reuse, Recycle Wastes, Save Water, Prevent Pollution, Make a Green Marketing communications Strategy, and Connect with Industry Partnership and Stewardship Programs.

Step 4 Acquire Green Products, is a good suggestion that many companies fail to consider. A unique approach to raise understanding about deforestation while marketing your brand is through eco friendly promotional products like seed paper, which is made of actual seeds and can still take root and sprout into a lovely flower when planted. Something so simple as seed cards such as a seed business card or a seeded thank you card can create a truthfully unforgettable interaction with a client or industry colleague. You could also include a statement about deforestation on the stationary, making it completely clear about where your company stands on ecological matters. Another one that stands out on this list is step 6, Reduce, Reuse, Recycle Wastes. Remembering to cut back as well as reuse is the best way to get rid of the need to recycle in the first place. Now is the time to act to stop deforestation as well as ensuring your organization is recognized as being a green business, thus solidifying your green reputation. The 10 steps above are a great guide for just about any business owner or CEO to execute green practices in your business. Embrace the challenge of continuously improving your organization’s environmental footprint. Your company’s leadership and example can help end the terrible effects of deforestation and the time spent is going to be well worth it.

Public Relations Nightmares We Can All Learn From

The massive oil spill in the Gulf of Mexico is a huge warning call for all of us. We all ought to carefully contemplate the devastating impact that the actions of companies and individuals are having on our planet’s ecological system. Much has been said and will continue to be written about BP and the public relations nightmare it brought on itself through the epic oil spill in the Gulf of Mexico. However you might not have heard that there’s an additional ongoing environmental controversy centered around the issue of deforestation and corporation known as Asia Pulp and Paper (APP). Corporations and organizations everywhere are able to learn a great lesson from the pickle APP finds itself in. APP is really a division of the mega business, Sinar Mas, and refers to itself as one of the world’s top pulp and paper manufacturers.

APP has in recent times been associated to being a significant contributor to deforestation. Deforestation, the human-caused loss of naturally occurring forests through logging or burning, is a big crisis in today’s world. It is estimated that around 50% or more of the world’s plant and animal species live within the 7% of the earth where rainforests currently exist. For example, the most famous of rainforests, the Amazon, a spectacular 1.4 billion acre rainforest located in South America covering sections of 9 separate nations, offers just 82.3% of the wet broadleaf forest cover it had in 1970. It is also estimated that between 1991 and 2000, the total loss of Amazon rainforest increased from 415,000 square kilometers to almost 600,000. The above data is according to Wikipedia.

An additional lesser known although still struggling rain forest, the Indonesian rainforest, has made the latest headlines after a report from Greenpeace. In the report, Greenpeace accuses Asia Paper and Pulp of “relentlessly trashing rainforests, driving species extinction and, if left unchecked, will threaten Indonesia’s efforts to address climate change.” As outlined by CNN.com, Indonesia is one of the earth’s major culprits of creating greenhouse emissions principally because of the clear-cutting and burning of rainforests for logging and other purposes. Indonesia has long been a recipient of criticism because of its environmental procedures primarily due to disregard for international and even their very own laws. APP is currently going through a PR nightmare because of the Greenpeace report, and of course is claiming Greenpeace’s statements are exaggerated. Nevertheless things in recent times took a turn for the worse for Sinar Mas as in July, 2010 Wal-Mart (already becoming a major advocate for transitioning its customer base to the use of sustainable green shopping bags) announced it has “taken steps to stop” acquiring their paper, because of this and additional controversies encircling APP. It appears that APP’s denial of the issue is making things worse and now costing them major business. The loss of Wal-Mart’s business over the next year and beyond will significantly impact their bottom line.

This brings us to a good question: In today’s difficult global economy, how can organizations and businesses make certain they are adopting environmentally-friendly and energy efficient trade practices and never on the incorrect side of a Public relations controversy? Business.Gov, the official business link to the American Government, includes a 10 step guide to help businesses ensure they are energy efficient, compliant with environmental laws, and recognized as a green business. Here are the steps: Be in accordance with Environmental Laws, Develop an Environmental Management Plan, Build Green, Buy Eco friendly Products, Embrace Energy Efficient Practices, Reduce, Reuse, Recycle Wastes, Save Water, Prevent Pollution, Make a Green Marketing communications Strategy, and Connect with Industry Partnership and Stewardship Programs.

Step 4 Acquire Green Products, is a good suggestion that many companies fail to consider. A unique approach to raise understanding about deforestation while marketing your brand is through eco friendly promotional products like seed paper, which is made of actual seeds and can still take root and sprout into a lovely flower when planted. Something so simple as seed cards such as a seed business card or a seeded thank you card can create a truthfully unforgettable interaction with a client or industry colleague. You could also include a statement about deforestation on the stationary, making it completely clear about where your company stands on ecological matters. Another one that stands out on this list is step 6, Reduce, Reuse, Recycle Wastes. Remembering to cut back as well as reuse is the best way to get rid of the need to recycle in the first place. Now is the time to act to stop deforestation as well as ensuring your organization is recognized as being a green business, thus solidifying your green reputation. The 10 steps above are a great guide for just about any business owner or CEO to execute green practices in your business. Embrace the challenge of continuously improving your organization’s environmental footprint. Your company’s leadership and example can help end the terrible effects of deforestation and the time spent is going to be well worth it.

Are There Differences To Marketing In A Global Business Environment Vs. A Local, National, Or Even A North Ame?

need help with a hmwk assignment anyone got some good points?

Describe How Each Of The Components Of The Local Marketing Environment Are Impacted By The Presence Of A New W?

Okay so I know the marketing environment includes the six forces which are competitive, economic, political, legal & regulatory,technological, sociocultural but I have no clue as how I would go about giving an description of how each of the components of the local marketing environment are impacted by the presence of a new Wal-Mart super center.