Internet Marketing And Advertising Has Become Much More Complex Now?

I was listening to web marketing pod cast last week, sure this is what web developers do in their free time.  The guest speaker said how much more strenuous advertising is becoming on the web now.  His reasons were that your target audience is spending more time playing games on the net or on the computer, than they are surfing the web, putting them out of reach of your advertisements scope.

Okay so, let’s analyze this statement a bit, I mean after all WoW, that’s World of Warcraft to you none cyber geeks out there, is one of the most commonly played games in our online world.  So there has to be certain level of accuracy to this statement, right?  While I have never played WoW, I respect individuals who do, after all I have a hand full of friends that work at Blizzard Entertainment the makers of WoW.  But does this suggest that because this audience is in front of WoW and not Google, you can’t connect with them anymore?  Let’s look at the demographics on WoW players.

Gamer Demographics
So as it turns out, Nielsen has prepared some research on the WoW players.  The age group of players ranges from 25 – 54 and WoW was the most played ‘core’ game amongst females with merely less than 40% of the 11.1 million participants.   With males though, these stats as you might expect is more remarkable.  WoW owns more than 6 million distinctive male participants which means the gender gap is not as great as you might have thought for this demographic.  The last important stat is that on average these adults spend about 11 hours a week playing WoW.  So yes, this could be time spent in front of Google, blogs, Facebook or Twitter, although isn’t this a little selfish of us to expect that?

Turning Lemons into Lemonade!
So you can look at this as… this is significant time that your consumers won’t get to market to this group as the notable guest lecturer said… or you might educate yourself on this demographic and make this a specialty marketplace for your consulting firm.  Since this is a widespread demographic, 25 – 54 you can practically publicize anything to this group of avid gamers.

Did you know?
World of Warcraft belongs to the MMORPG (Massively multiplayer online role-playing game) or MMOG group and they are not the only kids on the block.  There is additionally Rift, Eve Online, Darkfall, Aion and many many more.  If you spend a some time researching on these markets, you will find that similar to any marketplace, cell phones, tablets, ect., these games have accessories and gear to buy.  This is your chance to find these keyword phrases and sell your customers products to this market.  In fact if you genuinely get to be knowledgeable about the groups playing these games you will find out more about them and more concerning how to market to them, what they need.

Summary
So while there is continually something changing in markets, from cell phones to smart phones, to tablets to games reaching a 50 year old demographic… the phrase you need to accept is adapt.  Each market has possibilities; is advertising and marketing getting more challenging, yes however I feel it is merely because as areas mature, more people figure out the small niches to promote to, what else is new.

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