How Can I Market And Sell My Local Community Website To Businesses As Well As Attract Local Internet Traffic?

A friend of mine has started up a website which caters to the locals in the area looking and searching for business in the area and providing info on local events.
It just launched recently however she is having trouble finding clients to advertise their businesses on the website. The website also provides local listings such as events that are occuring in the city etc.
Its a really good idea, however I dont want to see the site flop. How can we market or what strategies can we use to improve it, and make it a high traffic and popular website to the locals and its businesses? How can we be able to utilize search engine optimization?
Take a look at the site, and please give your info. Much appreciated thank you!http://www.viva505.com

What Is Local Internet Marketing?

Hello I am new to this and I was takes to get my companies website up in the SE list. Can anyone out there help me, I would like to know what would be the best first steps in getting this site up in the SE’s, I would be grateful for any help anyone might offer..
Thanks!!!!

Quick overview of US Search Engine Marketing Korea

The first thing that strikes you when you visit Korea is the level of broadband usage. It is truly a wired society, or more Wi-Fi. The average Korean has more bandwidth, is online longer, and is quite efficient at extracting information out of the web. You would assume that their tool of choice would be Google. You would be wrong!To Search Engine Marketers operating in North America and UK, the process of finding information is relatively straightforward. Go to Google or Yahoo, type in a query, look at the results. There is a choice between “organic” and “sponsored” listings (yahoo paid inclusion not withstanding), and most people pick one of the top few. Eons ago, web designers in US wanted to show off their skills and had graphic heavy sites. Unfortunately for them, their bosses who were more interested in using the website as a sales tool, soon found that the fancy graphic sites took so long to load up on Jane’s dialup connection that she just went to the competitor to buy that widget. The content sites, who wanted to maximize their CPM revenues also wanted fast loading pages. Fast load, more page views, more money. “Substance” reigned supreme over “style”. “Minimalism” was the order of the day, and given the deep emotional scars people carry from the dial up days, to a large extent it still is an issue. It worked off to Google’s advantage—it is vastly easier for Google to evaluate the text and tags of a page for relevance to a query than to see if that cute flash is providing value to the user. Korea is different:You just have to see the Korean mobile games to see what I am talking about—Craigslist is “out”, Hello Kitty is “in”. The average Korean user is a little like a power gamer in the US. Bring on the bandwidth! Net Café is a booming business, and well, we all heard the story of a Korean gamer who dropped dead after playing 50 straight hours of online games (http://www.allhottips.com). Heart failure, stemming from exhaustion, was the official cause for this 28 year old.Here in the US, we tend to think of glitz, flash and overdose of pictorial icons on a website as a glorified neon billboard. Superficial, been there, done that, not worth the bandwidth. We also use an alphabet to form words and to communicate and get information—the pictures and the “rich interface” is distracting for us. The Asian culture, on the other hand has traditionally used “characters” or pictorial representation of whole words to communicate. As a result, a text only representation seems inadequate and therefore a sign of lack of technological prowess. I had a hard time convincing some of my Korean counterparts that Google is actually very popular despite it’s simplistic look. The one fact that helped my case was the stock price of Google and it’s market capitalization—120 Billion-dollar is well, 120 Trillion Korean “Won”. Unarguable!The Korean Search Engine Market is dominated by naver.com. Much more so, than even Google dominates the US. To understand why naver is so successful, let’s go into the details of how things work in Korea and how things differ from the US market.When we are looking up something that interests us, we “google” it. “Googling” , a recently coined verb, basically means feeding some keywords in a omniscient benevolent search engine to get some results. Higher ranking usually means relevance to the query and therefore exposure. In Korea, things work in the way Ask Jeeves wanted to work, but never managed to hack it. And they work well.Why is Korea a “winner take most” search engine market:The best way to describe Korean Search Engine users is “trolling FAQ’s”. The portals have a knowledge base, organized by questions. Wikipedia, DMOZ, Usenet and Google Answers, while great projects, pale in comparison to the “knowledge iN” of Naver. The system revolves around asking the portal a question, and there is a high likelihood of a lot of answers to that questions by people who cared to write on the subject. The user gets a ranked list of answers and can either choose to read the answers, or a list of similar questions. She navigates through the questions and answers allowing her to refine her search efficiently.Naver has the most extensive database of questions, and therefore, it is logical for people to use it to get their answers. To get the most exposure, people tend to contribute there the most. Network Effect–giving naver a 75% share of the “question answer” market.Downtown Seoul is a small place:One would think that people who want to promote their products, thoughts would swamp the system with SPAM answers. Fortunately, they have some in built safeguards. All users must be registered to provide answers and their answers are rated by the community. The best answers rise to the top, and for widely asked questions it’s a more reliable way to rank than the “back rub” Google algorithm. Furthermore, the person who is rated high on a few answers gets a higher “rap rating”. This is a very important point in the Korean culture. People want to be seen as ethical, wise and helpful. No one wants to be caught dead, seen as a spammer, self-promoter etc. since everyone knows everyone else. The “reputation” and “prestige” is important, as it is in any “web community” including (say) Usenet. Usenet, it takes a while to gain reputation in a certain group. The Naver ranking software allows faster and more permanent feedback on the ranking of the person.Problems of Naver’s model–Monetization and homogeneity:If you are looking for “organic” listings on naver, you would be shocked. Hard to find, since there are so many “sponsored” links. The sponsored listings often blanket true results which in my opinion takes something away from the value of the portal. Furthermore, Korea is much smaller than the English speaking base of Google and has a much more homogeneous culture. The cacophony and diversity of opinion in Google’s index is sometimes missing from Naver’s iN. These facts lead us to believe that Google may manage to rise from it’s anemic 10% market share eventually.

Quick overview of US Search Engine Marketing Korea**

The first thing that strikes you when you visit Korea is the level of broadband usage. It is truly a wired society, or more Wi-Fi. The average Korean has more bandwidth, is online longer, and is quite efficient at extracting information out of the web. You would assume that their tool of choice would be Google. You would be wrong!To Search Engine Marketers operating in North America and UK, the process of finding information is relatively straightforward. Go to Google or Yahoo, type in a query, look at the results. There is a choice between “organic” and “sponsored” listings (yahoo paid inclusion not withstanding), and most people pick one of the top few. Eons ago, web designers in US wanted to show off their skills and had graphic heavy sites. Unfortunately for them, their bosses who were more interested in using the website as a sales tool, soon found that the fancy graphic sites took so long to load up on Jane’s dialup connection that she just went to the competitor to buy that widget. The content sites, who wanted to maximize their CPM revenues also wanted fast loading pages. Fast load, more page views, more money. “Substance” reigned supreme over “style”. “Minimalism” was the order of the day, and given the deep emotional scars people carry from the dial up days, to a large extent it still is an issue. It worked off to Google’s advantage—it is vastly easier for Google to evaluate the text and tags of a page for relevance to a query than to see if that cute flash is providing value to the user. Korea is different:You just have to see the Korean mobile games to see what I am talking about—Craigslist is “out”, Hello Kitty is “in”. The average Korean user is a little like a power gamer in the US. Bring on the bandwidth! Net Café is a booming business, and well, we all heard the story of a Korean gamer who dropped dead after playing 50 straight hours of online games (http://www.allhottips.com). Heart failure, stemming from exhaustion, was the official cause for this 28 year old.Here in the US, we tend to think of glitz, flash and overdose of pictorial icons on a website as a glorified neon billboard. Superficial, been there, done that, not worth the bandwidth. We also use an alphabet to form words and to communicate and get information—the pictures and the “rich interface” is distracting for us. The Asian culture, on the other hand has traditionally used “characters” or pictorial representation of whole words to communicate. As a result, a text only representation seems inadequate and therefore a sign of lack of technological prowess. I had a hard time convincing some of my Korean counterparts that Google is actually very popular despite it’s simplistic look. The one fact that helped my case was the stock price of Google and it’s market capitalization—120 Billion-dollar is well, 120 Trillion Korean “Won”. Unarguable!The Korean Search Engine Market is dominated by naver.com. Much more so, than even Google dominates the US. To understand why naver is so successful, let’s go into the details of how things work in Korea and how things differ from the US market.When we are looking up something that interests us, we “google” it. “Googling” , a recently coined verb, basically means feeding some keywords in a omniscient benevolent search engine to get some results. Higher ranking usually means relevance to the query and therefore exposure. In Korea, things work in the way Ask Jeeves wanted to work, but never managed to hack it. And they work well.Why is Korea a “winner take most” search engine market:The best way to describe Korean Search Engine users is “trolling FAQ’s”. The portals have a knowledge base, organized by questions. Wikipedia, DMOZ, Usenet and Google Answers, while great projects, pale in comparison to the “knowledge iN” of Naver. The system revolves around asking the portal a question, and there is a high likelihood of a lot of answers to that questions by people who cared to write on the subject. The user gets a ranked list of answers and can either choose to read the answers, or a list of similar questions. She navigates through the questions and answers allowing her to refine her search efficiently.Naver has the most extensive database of questions, and therefore, it is logical for people to use it to get their answers. To get the most exposure, people tend to contribute there the most. Network Effect–giving naver a 75% share of the “question answer” market.Downtown Seoul is a small place:One would think that people who want to promote their products, thoughts would swamp the system with SPAM answers. Fortunately, they have some in built safeguards. All users must be registered to provide answers and their answers are rated by the community. The best answers rise to the top, and for widely asked questions it’s a more reliable way to rank than the “back rub” Google algorithm. Furthermore, the person who is rated high on a few answers gets a higher “rap rating”. This is a very important point in the Korean culture. People want to be seen as ethical, wise and helpful. No one wants to be caught dead, seen as a spammer, self-promoter etc. since everyone knows everyone else. The “reputation” and “prestige” is important, as it is in any “web community” including (say) Usenet. Usenet, it takes a while to gain reputation in a certain group. The Naver ranking software allows faster and more permanent feedback on the ranking of the person.Problems of Naver’s model–Monetization and homogeneity:If you are looking for “organic” listings on naver, you would be shocked. Hard to find, since there are so many “sponsored” links. The sponsored listings often blanket true results which in my opinion takes something away from the value of the portal. Furthermore, Korea is much smaller than the English speaking base of Google and has a much more homogeneous culture. The cacophony and diversity of opinion in Google’s index is sometimes missing from Naver’s iN. These facts lead us to believe that Google may manage to rise from it’s anemic 10% market share eventually.

Is Internet Marketing Legal In India? And Can I Put Ad In The Local Newspaper To Promote My Product?

You might want to visit this blog. It contain some valuable information regarding your problem that you might be able to take away fromhttp://www.sredael.com

Internet Search Engine Marketing is to Make Sure Your Website is Full Information

Search engine marketing is one of the drivers of internet traffic. If you want your online business to thrive, you will want to make certain that you have a viable and effective targeted search engine marketing plan in place at all times or simply visit www.squeeze-page-profits.com. Many business enterprises rooted in the Internet have withered because they lack targeted search engine marketing plans. Search engines are the chief source for people to get something on the Internet. These days it is turning out to be most important means of advertising and endorsing any product and service. SEO marketing is all about getting your web site listed in the top entries on the search engine results page.

There are 5 keys that you need to keep in mind when it comes to search engine marketing and campaigns.

The first step is to do an analysis for search terms that your target audience is using when using search engines. These search terms, keywords and key phrases, are the foundation and platform for web content development and search engine marketing.

The second step for internet search engine marketing is to make sure that your website is full of high quality information. Content is king and the more high quality content you provide, the more traffic pulling power you will have with the search engines.

The third step in internet search engine marketing is to optimize your website content via search engine optimization strategies. Without this, developing a targeted search engine marketing campaign would be a shot in the dark.

The fourth step for internet search engine marketing involves the submission of your website URL to many of the search and web directories online. (This process is often known as link building.)

The fifth step in search engine marketing is to track your efforts of marketing and make necessary changes.

Search engine marketing is something very important today. If you do not market your website according to the needs of the online business competition, the chances of your website getting business and succeeding, will diminish. The online businesses are all about getting more traffic to your website. If your websites get a lot of visitors, your web business will also see an increase in volume. Or go to www.auto-hits-machine.com. With professional search engine marketing you can achieve ranking in the top of search engines (first page placement), make a content management system, implement methods of optimization, and use unique optimization methods for each website. Thus a professional approach to search engine marketing not only gives your website a presence in the World Wide Web but, also helps in optimizing the site. You need to market your company to the search engines, which are the main source of generating traffic for you.

Search Engine Marketing – Defender of the Ceo’s Leisure Time

Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.

Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the job, for anyone who read Innumeracy by John Allen Paulos and craves an alternative view of the numbers.

Clicksharp’s Small Business Blog does not dabble in public policy, demography, or existential crises. Rather, let’s put the focus squarely on the by-products of our great American obsession. Here are the week-old results of a recent small business survey conducted by Staples, sorted of course in order of ubiquity:

* 98% of small business owners and managers work nights, weekends and/or vacations

* 72% make business phone calls behind the wheel

* 67% do not complete the tasks on their “to-do” list each day

* 54% expect to work even harder in 2008

* 52% make New Year’s resolutions for their business

* 51% dream about their work

* 48% would work even harder if they knew it would double their sales

* 38% don’t remember the last time they took a vacation

And only 21% wish for more time off in 2008. Read between the lines. Small business owners are making more and more sacrifices, and have begun to view these as necessary to survival. Here’s one last eye-opener:84% percent have not yet integrated new media (blogs, podcasts, etc.) into their business models.

What do most small business owners have in common? Typically, it’s that they all, to some extent, do the jobs of all their employees. They need to drive sales, improve margins, launch products and research markets. (Otherwise they’d be chairmen and directors, instead of President/CEO’s.)

When fused with corporate strategy, a search engine marketing campaign can meet all of these objectives alongside your other marketing functions, with enough potential for automation to let you dream about something else for a change.

Your digital marketing consultant will be happy to explain how.

- – - – -

Study was designed by Staples and conducted online by Decision Analyst, Inc. (www.acop.com) surveying over 300 companies of

Google analytics for better search engine marketing

Google Analytics for SEM

Urchin visitor tracking is now renamed ‘Google Analytics’ and is available to everyone for free! For those of you lucky enough to have signed up in the early stages, Google Analytics will open up a world of information you probably never knew about visitors on your site. For those not so lucky, you’ll have to wait till Google gets their act together and reopens the doors for new sign-ups to the analytics system.
Why you need Google Analytics website visitor tracking

Google Analytics provides free information about the way visitors to your site interact with it. It is an invaluable tool that all webmasters should use if they don’t already have some form of visitor tracking solution in place. Here’s 10 reasons why you need Google Analytics on your site:

Pros and cons of Google Analytics

The benefits of using the Google Analytics solution are numerous. The fact that it’s free is mere icing on the cake.

Whilst the Google Analytics package provides a vast number of useful bits of information, it lacks two major features which most search engine marketers need – the ability to track individual user activity or trace activity back to an individual user level and the ability to track activity akin to click fraud. The eCommerce tracking features are not very straightforward to use.

Most irritatingly, though, just like any other Google product offering, the customer service associated with Google Analytics is abysmal, if not completely non-existant!
How Google Analytics might change search engine optimisation

By offering a free web site analytics solution, google have made a very sneaky and superbly calculated move in the war for search engine supremacy. Now that they have visibility not only into how Google users search for your site and whether they convert into sales on it, but also into how all visitors, even from Yahoo and MSN reach your site, how they use your site and whether they leave your site without making a purchase. Armed with that sort of usability information, Google could not only undermine all your search engine optimisation efforts, but also use the data they collect about MSN and Yahoo! search results with respect to your site and use it to strengthen their stronghold on the search landscape.

Google Analytics for SEMPPC ManagementGoogle Adwords

Search Engine Optimization (SEO) Search Engine Marketing (SEM) Web Promotion Services in Mumbai, India – Visioninfosystem.com

Local Internet Marketing Company?

Local Internet Marketing Company http://www.iclicklocal.com I am starting a Local Business here is Los Angeles, CA do any of you guys have any opinions on HOW to choose a company? I have a couple of business partners who have used iclicklocal.com A Local Internet Marketing Company and have got great results. What do you think of a company that I KNOW is reputable and I KNOW will get the job done?

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