Website Design Services

I always have a number of considerations when going about picking a web design company.

Firstly how much is the website going to cost to build and host. We all have different budgets, however there are some very good deals to get, if you are willing to search around.

I am not a web designer myself; I actually help people with their Medical negligence claims and I also work for a firm who offer a upvc front door service. I am however rather experienced when sourcing web design companies as I have over forty sites on the internet.

When choosing a company it is important to look at their portfolio, this will give you a good insight into the type of work they do.

Most web desgn firms will offer additional services such as optimisation, a web promotion service and may also submit your website to the search engines.

I would expect any site that a company produces for me to be optimized for my chosen key phrases and that it has been submiited to the major search engines. I make a point of asking prior to taking out the web design service.

I always ask for the person or company to add a link from their site to mine as this is likely to increase my overall search engine position as well as the websites page rank. The higher the page rank, the more visitors you are likely to obtain.

If you want to promote the website even further, google adwords is a favourite of mine. This is where you pay per click to your website and your advert is likely to appear in the first or second page of the results, on the right hand side.

You can also write articles, like the one I am here or you could pay for a manual article submission service to do it for you. This will potentially obtain you even more additional links and visitors.

Google analytics for better search engine marketing

Google Analytics for SEM

Urchin visitor tracking is now renamed ‘Google Analytics’ and is available to everyone for free! For those of you lucky enough to have signed up in the early stages, Google Analytics will open up a world of information you probably never knew about visitors on your site. For those not so lucky, you’ll have to wait till Google gets their act together and reopens the doors for new sign-ups to the analytics system.
Why you need Google Analytics website visitor tracking

Google Analytics provides free information about the way visitors to your site interact with it. It is an invaluable tool that all webmasters should use if they don’t already have some form of visitor tracking solution in place. Here’s 10 reasons why you need Google Analytics on your site:

Pros and cons of Google Analytics

The benefits of using the Google Analytics solution are numerous. The fact that it’s free is mere icing on the cake.

Whilst the Google Analytics package provides a vast number of useful bits of information, it lacks two major features which most search engine marketers need – the ability to track individual user activity or trace activity back to an individual user level and the ability to track activity akin to click fraud. The eCommerce tracking features are not very straightforward to use.

Most irritatingly, though, just like any other Google product offering, the customer service associated with Google Analytics is abysmal, if not completely non-existant!
How Google Analytics might change search engine optimisation

By offering a free web site analytics solution, google have made a very sneaky and superbly calculated move in the war for search engine supremacy. Now that they have visibility not only into how Google users search for your site and whether they convert into sales on it, but also into how all visitors, even from Yahoo and MSN reach your site, how they use your site and whether they leave your site without making a purchase. Armed with that sort of usability information, Google could not only undermine all your search engine optimisation efforts, but also use the data they collect about MSN and Yahoo! search results with respect to your site and use it to strengthen their stronghold on the search landscape.

Google Analytics for SEMPPC ManagementGoogle Adwords