A Local Owner Of A Privately-held Video Rental Store Read In A Newspaper That The Elasticity Of Market Demand?

for video rentals is -.45. She thus reasoned that if she raised the price of her rentals, her total revenue would increase. So she increased her price by 20%, and her revenues fell sharply. What is your explanation for this outcome?

Percentage Of A Local Market That Is Rental?

Where can I find info on rental markets? For example, I’d imagine a college town might have a 50% rental market while a very rural secluded area might only be 15%. I know these figures are out there.. where can i find them? Anyone have a link?