Does Any One Show Loyality To Their Country And Local Businesses?

It just interests me whether people show any patriotism to their local businesses or do we shop for the best deal and who cares whether its foreign owned and/or chain stores.
After all it is a free market isn’t it?

How Do I Capitalize On A Hit Local Tv Show?

Through a friend I was introduced to the production companies and cast of a hit local spanish-language show in a top 5 US market. Daily viewership is 4 million people. I am doing this as a favor, since everyone is pretty new at this. I set up the show’s website and have free reign over setting advertising rates.
This is an unpaid position, but I have carte blanche to make any deal I want, so long as it does not conflict with the television advertising.
What type of paperwork should I establish between myself and the production company? What would be an efective way to capitalize on this opportunity?